How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.
The Ri is closed for building works from Monday 28 July to Friday 12 September (inclusive), apart from our popular Summer Holiday Workshops for children.
How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.