How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.
Ri upcoming closures
The Ri will be closed to the public from Wednesday 16 to Wednesday 23 July. We will then be closed for building works from Monday 28 July to Friday 12 September (inclusive), apart from our popular Summer Holiday Workshops for children.