Podcast: How advertising works – with Rory Sutherland

Rory Sutherland uses case studies from the world's biggest brands to reveal our understanding of 'Psycho-logic' 

Listen time: 1:36:34
Busy night in Times square
Photo by Sebastian Pena Lambarri on Unsplash

How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.