With over thirty years’ award-winning experience in technology and telecoms marketing, Kate is a strategic marketing leader, advisor, NED, and Trustee.
Prior to establishing her consultancy, KSM, in 2013, Kate held senior marketing and general management roles at Royal Mail, T-Mobile, Avaya and Proxymity. Today, via KSM, Kate advises clients on marketing strategy, technology, and data-driven business change projects. She collaborates with organisations to establish and develop their marketing function, typically in global technology-based businesses. She works across sectors for both corporates and start-ups, ranging across Finance, Healthcare, Retail, Legal, Telco and Software sectors, and teaches Marketing Strategy, Mobile Marketing and Digital Marketing as a guest lecturer.
Kate is a former Chair of the Chartered Institute of Marketing, having been elected to the CIM Board of Directors in 2016. Professionally qualified as a Chartered Marketer, Kate was awarded an Honorary Fellowship of the Institute in 2022. She is also a Fellow of the Institute of Direct and Digital Marketing (IDM) and has served the DMA as both a board NED and as an Education Learning Ambassador.
A Life Fellow of the RSA, Kate is also a member of Mensa UK, a Liveryman of the Worshipful Company of Marketors, serving on their Education and Awards Committees. Originally from Merseyside, Kate is also a lifelong Evertonian and always continues to hope for next season.
She gained her MBA from Henley Management College and holds a BA Hons in Business Studies and a BSc in Organic Chemistry.
Kate was appointed as a Trustee member of the Ri board in 2021, was elected in 2022 and re-elected in 2025. She has also served as a member of the Nominations Committee during 2022-2025.
What the Ri means to me
I have been a science fan for a very long time. Unfortunately, growing up in north west England, my access to science education was limited during my school years.
Like many, my Ri journey started with the CHRISTMAS LECTURES on TV, specifically the Richard Dawkins evolution series. I really connected again with the Ri when, years later, I visited the Ri's theatre, a wonderful space. I am an advocate of the Ri’s mission – engaging the public to think more deeply about science, simply because it’s never been more important.
As a marketer – a communicator and storyteller, I am also energised by the opportunities for school-age children that STEM can bring – particularly in challenging social-economic areas like the north-west where not only access, but encouragement, and individual engagement is key to changing real-life outcomes.
This page was last updated in May 2025.