7.00pm to 8.30pm, Friday 10 May
This event has already taken place
In many crucial areas of our lives, reason plays an astonishingly small part. The best ideas don't make sense: they make you feel more than you think. Join advertising legend and behaviour expert Rory Sutherland as he uses case studies from the world's biggest brands to reveal how we must understand the basics of 'psycho-logic' to get ahead in the modern world.
Rory Sutherland is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
The doors will open at approximately 6.30pm, with a prompt start at 7.00pm.
Latecomers will be admitted to the gallery.
Copies of Rory's book, 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', will be available for purchase and signing after the talk.
The theatre is on the first floor and there is step-free access from the street via lift.
The closest underground station is Green Park, which is step-free.
There is space at floor level in the theatre for wheelchair users.
Seating is usually unreserved for our events. If you and your group require seating reservations, please do let us know by email and we’ll be more than happy to help. Email: firstname.lastname@example.org.
Carers can receive a free ticket to an event by emailing email@example.com.
Our theatre is equipped with an Audio Induction Loop.
Benefit from free and better than half-price tickets, special offers and access to the CHRISTMAS LECTURES ticket ballot.