The death of reason: How advertising works

7.00pm to 8.30pm, Friday 10 May

The Theatre

The Royal Institution of Great Britain GB United Kingdom W1S 4BS 21 Albemarle Street London

This event has already taken place

  • Credit: Franck Michel via Flickr

Price

Standard £16

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Concession £10

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Ri Members and Ri Patrons £7

Event description

In many crucial areas of our lives, reason plays an astonishingly small part. The best ideas don't make sense: they make you feel more than you think. Join advertising legend and behaviour expert Rory Sutherland as he uses case studies from the world's biggest brands to reveal how we must understand the basics of 'psycho-logic' to get ahead in the modern world.

 

About the speaker

Rory Sutherland is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

Timing

The doors will open at approximately 6.30pm, with a prompt start at 7.00pm.

Latecomers will be admitted to the gallery.

Book signing

Copies of Rory's book, 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', will be available for purchase and signing after the talk.

Accessibility

The theatre is on the first floor and there is step-free access from the street via lift.

The closest underground station is Green Park, which is step-free.

There is space at floor level in the theatre for wheelchair users.

Seating is usually unreserved for our events. If you and your group require seating reservations, please do let us know by email and we’ll be more than happy to help. Email: events@ri.ac.uk.

Carers can receive a free ticket to an event by emailing events@ri.ac.uk.

Our theatre is equipped with an Audio Induction Loop. 

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