Neuroscience

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  Does neuromarketing work?

  2011-10-04

  Dr Mike Page, Dr Roger Highfield, Graham Lawton, Dr A.K. Pradeep

  This event forms part of a series curated by the Editor of New Scientist, Roger Highfield.Why do people who prefer the taste of Pepsi faithfully buy Coke? Will a movie trailer make you want to see the...

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  A.K. Pradeep

  A.K. Pradeep - speaker biography

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  Adrian Owen

  Adrian Owen - speaker biography

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  Aping mankind: neuromania, darwinitis and the misrepresentation of mankind

  2011-07-07

  Prof Raymond Tallis

  In June, respected neuroscientist and writer Raymond Tallis will publish his 'magnum opus', entitled ‘Aping Mankind:  Neuromania, Darwinitis and the Misrepresentation of Mankind&rsq...

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  Pleasure and pain

  2011-05-05

  Dr Morten Kringlebach, Prof Irene Tracey

  Research into the neuroscience of pain and pleasure has only just begun to untangle how they act upon us. What was once thought to be two opposing sensations delivered by distinct networks in the nerv...

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